Ford KA+
Big for the price of small

I directed an international commercial for Ford's new KA+, expanding on a graphic, typography-driven campaign. In the ad, I brought the concept of "Big for the price of small" to life by in three-dimensional worlds. By playing with space, depth, and perspective, I visually conveyed the key benefit of the KA+: its surprising spaciousness despite its small price tag.

Together with the team at Not To Scale we then rose to the challenge of adapting the ad for 10 different languages across Europe!

Director Matthias Hoegg
Production Company Not To Scale