ITV Network rebrand

Working with the teams at DixonBaxi and ITV Creative, I led the development of the unified motion language for the UK’s largest private TV network and its new streaming service, ITVX. I designed the key behaviours for on-air graphics across the network and directed a suite of bumpers as well as the ITVX app opener.

With its new streaming platform as a north star, the on-air motion system for the 5 channels takes cues from the familiar clicks and swipes of digital navigation. Each channel adds its own twist to this framework, using the cursor trails to express a range of channel personalities as vibrant and ecclectic as modern Britain.

Agency DixonBaxi, ITV Creative
Motion Director Matthias Hoegg