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Matthias Hoegg · Motion Director
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How to break the rules

Alibaba Cloud’s ET Brain an intelligent, adaptive technology platform for practical applications where data processing, machine learning and real-time processing are key.

 
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How to break the rules

I designed an animated identity for Wolff Olins’ How to break the rules which broke out into the physical space and printed collateral for the event. Bringing together speakers from Boiler Room, Allianz, the BBC and many more, Wolff Olins 2018 Leadership Summit looked at how and why businesses should challenge conventions.

Designer Matthias Hoegg, Gabriel Weichert, Erika Baltusyte
Animator Matthias Hoegg