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Matthias Hoegg · Motion Director
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TNT Sports

Alibaba Cloud’s ET Brain an intelligent, adaptive technology platform for practical applications where data processing, machine learning and real-time processing are key.

 

On air motion system

Suite of “Fandent” bumpers

TNT Sports

Working with the motion and design team at DixonBaxi I directed the on air motion system for one of the UK’s leading sports Channels, TNT Sports.

The new brand is right by the fan. To bring this idea to live we created the viewfinder - a little device that uncovers layers of information within the game as much as the different layers of fan culture. 

I oversaw the creation of a motion package that is data-rich, yet retains a raw immediacy. I developed a core set of motion gestures that draw you in, shift your perspective, and immerse you in the excitement of the game. I also animated key elements, such as the logo reveal, in-show titles, “Fandent” bumpers, match stats and the mixed reality studio.

Agency DixonBaxi
Motion Director Matthias Hoegg